Terms of service

GOYO Cosmetics Last updated: August 24, 2026

1. Who we are, and what this agreement is

This website, goyocosmetics.com (the "Site"), and the products sold on it are operated by NOVAHIVES-US LLC, a Texas limited liability company doing business as GOYO Cosmetics ("GOYO," "we," "us," or "our"), with a business address at 1811 Lorraine Ave, Allen, TX 75002, United States.

These Terms of Service (the "Terms") are a binding contract between you and GOYO. They cover your use of the Site, your purchases, and your interactions with us — including our emails, text messages, and social media accounts.

Please read Section 15 (Dispute Resolution) carefully. It requires most disputes to be resolved by individual arbitration instead of in court, and it waives your right to participate in a class action. You may opt out of arbitration within 30 days.

By using the Site or placing an order, you agree to these Terms. If you don't agree, please don't use the Site.

2. Documents that form part of these Terms

The following policies are incorporated into these Terms by reference. Together they are the whole agreement between us:

  • Privacy Policy
  • Refund & Return Policy
  • Shipping Policy
  • Disclaimer
  • SMS & Email Marketing Terms
  • Cookie Notice

3. Who can use the Site

You must be at least 18 years old (or the age of majority where you live) to place an order. If you are between 13 and 18, you may only use the Site with the involvement of a parent or guardian, who is responsible for your activity.

The Site is not directed to children under 13, and we do not knowingly collect their personal information. See our Privacy Policy.

You agree that the information you give us — name, shipping address, payment details, email, phone number — is accurate and current, and that you are authorized to use the payment method you provide.

4. Our products are cosmetics, not drugs

GOYO sells cosmetic products — topical patches and a topical serum intended to improve the appearance of skin.

Our products are not drugs. They are not intended to diagnose, treat, cure, or prevent any disease or medical condition, and they are not intended to affect the structure or any function of the body. Nothing on the Site, in our marketing, or in customer content is medical advice.

Skin is individual. Results differ from person to person, and some people will see little or no visible change. See our Disclaimer for the full statement on results, before-and-after imagery, and sensitive-skin precautions.

Always patch-test before first use, follow the instructions on the packaging, and stop using the product if irritation occurs. Talk to a physician or dermatologist about any skin condition, mole, or spot that is changing, painful, bleeding, or that concerns you.

5. Product information, pricing, and availability

We try hard to describe and picture our products accurately, but we don't warrant that descriptions, colors, ingredient lists, images, or other content on the Site are error-free or complete. Product images are illustrative; actual product appearance may vary slightly.

Pricing. All prices are shown in US Dollars (USD). Prices, promotions, and product availability can change at any time without notice. Taxes and shipping charges, where applicable, are calculated and displayed at checkout before you pay.

Errors. If a product is listed at an incorrect price or with incorrect information because of a typographical, pricing-feed, or system error, we may cancel or refuse any order placed at that price, even after you receive an order confirmation. If we cancel and you've already been charged, we'll refund you in full.

Availability. All orders are subject to availability. We may limit quantities per person, per household, or per order, and we may refuse or cancel any order at our discretion — for example, where we suspect fraud, reseller activity, or a breach of these Terms.

6. Orders, payment, and order acceptance

Placing an order is an offer to buy. Your order is accepted only when we send you a shipping confirmation email. The order confirmation you receive immediately after checkout is an acknowledgment, not an acceptance.

Payments are processed by Shopify Payments and, where you select them, other payment methods offered at checkout PayPal, Shop Pay Installments, Apple Pay, Google Pay. We don't store your full card number. Your use of a payment method is also governed by that provider's own terms and privacy policy.

You authorize us (and our payment processor) to charge your payment method for the total shown at checkout, including product price, applicable taxes, and any shipping charges.

Promotions and discount codes. Unless we say otherwise, discount codes cannot be combined, have no cash value, apply only to eligible products, and may be withdrawn at any time. Promotional pricing does not apply retroactively to orders already placed.

Free gifts and bundles. If your order includes a free or discounted item as part of a bundle or promotion and you return part of the order, we may deduct the value of the promotional item from your refund, or ask you to return it. See the Refund & Return Policy.

7. Shipping, delivery, risk of loss

Shipping timeframes, carriers, and delivery terms are set out in our Shipping Policy. Delivery estimates are estimates, not guarantees.

Title and risk of loss pass to you when the carrier delivers the package to the address you provided.

You are responsible for entering a correct, complete, deliverable address. We are not responsible for packages that are lost or delayed because of an address error you made, and re-shipment in that case may be at your cost.

8. Intellectual property — ours

The Site and everything on it — the GOYO name and logo, product names, packaging, photography, video, illustrations, text, ad copy, page design, and the arrangement and "look and feel" of the Site — is owned by GOYO or our licensors and is protected by US and international copyright, trademark, trade dress, and other intellectual property laws.

We give you a limited, personal, non-exclusive, non-transferable, revocable license to view and use the Site to shop and to use your purchased products. That's it.

You may not, without our prior written permission:

  • copy, reproduce, republish, or distribute Site content;
  • use our trademarks, brand name, or product names in a domain name, social media handle, ad account, storefront, or listing;
  • use our product photography, ad creative, or copy to sell products (including our own products, resold);
  • scrape, data-mine, crawl, or use bots or automated tools on the Site;
  • reverse-engineer or attempt to derive the formulation of our products for commercial purposes;
  • remove any copyright, trademark, or proprietary notice.

Reselling. Our products are sold for personal use. Purchasing for the purpose of resale — including on Amazon, eBay, Walmart Marketplace, TikTok Shop, or any other marketplace — is prohibited without a written authorized-reseller agreement from us.

9. Your content, reviews, and photos

If you post a review, photo, video, comment, testimonial, or any other content to the Site, to our social media, or in response to a request from us ("User Content"), you keep ownership of it. But you grant us a worldwide, non-exclusive, royalty-free, sublicensable, transferable, perpetual license to use, reproduce, modify, adapt, publish, translate, display, and distribute that User Content in any media, including in paid advertising, on the Site, in email and SMS, and on third-party platforms — with or without your name or handle.

You promise that:

  • the User Content is yours, or you have all rights needed to grant this license;
  • any people shown in it have consented to appear, including in paid ads;
  • it is truthful and reflects your honest experience;
  • it doesn't infringe anyone's rights or break any law.

Reviews must be honest. We do not pay for positive reviews, we do not write reviews under customer names, and we do not remove or suppress reviews because they are negative. If we gave you a free product, a discount, a gift card, entry into a giveaway, or anything else of value in exchange for a review or post, you must clearly disclose that in the review or post itself (for example, "I received this product for free"). This is required by the FTC's Rule on Consumer Reviews and Testimonials and the FTC Endorsement Guides.

Health and medical statements in reviews. Please describe how the product looked and felt for you. Don't state or imply that a GOYO product treats, cures, or prevents a medical condition — we may decline to publish, or may remove, content that makes drug-type claims, because publishing it can make our cosmetic product an unapproved drug in the eyes of the FDA.

We may refuse to post, edit for length, or remove User Content that is unlawful, abusive, discriminatory, sexually explicit, spam, off-topic, contains someone's personal information, or makes claims we can't substantiate. We are not obligated to monitor User Content and we don't endorse it.

10. Things you agree not to do

You agree not to use the Site to: break any law; infringe anyone's rights; upload malware; interfere with or overload our systems or those of our service providers; attempt unauthorized access to any account or system; impersonate anyone; commit payment fraud, including fraudulent chargebacks; or collect personal information about other users.

We may suspend or terminate your access to the Site, cancel pending orders, or refuse future orders if we reasonably believe you've broken these Terms.

11. Third-party links and services

The Site links to and integrates with third-party services — for example Shopify, Shopify Payments, Klaviyo, Meta, Google, review platforms, and shipping carriers. We don't control those services and we're not responsible for their content, products, or practices. Your dealings with them are between you and them, under their terms and privacy policies.

12. Disclaimer of warranties

Please read this section — it limits the promises we make.

Except for any warranty we give you expressly in writing, and except for rights you have under consumer protection law that cannot be waived:

THE SITE AND THE PRODUCTS ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, GOYO DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

In plain English: we do not promise that the Site will be uninterrupted, secure, or error-free, and we do not promise that any particular person will get any particular visible result from using our products. Cosmetic results vary with skin type, tone, age, sun exposure, consistency of use, and other factors.

Some states do not allow the exclusion of implied warranties, so parts of this section may not apply to you.

13. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW:

(a) GOYO, its members, managers, officers, employees, agents, and suppliers will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost data, lost goodwill, or business interruption, arising out of or related to the Site, the products, or these Terms — even if we were advised such damages were possible.

(b) Our total aggregate liability to you for all claims arising out of or related to the Site, the products, or these Terms will not exceed the greater of (i) the amount you actually paid us for the product(s) giving rise to the claim in the twelve (12) months before the claim arose, or (ii) one hundred US dollars (US $100).

(c) Nothing in these Terms limits or excludes liability that cannot be limited or excluded under applicable law — including liability for fraud, fraudulent misrepresentation, gross negligence, willful misconduct, or death or personal injury caused by our negligence. Some states and countries do not allow certain limitations, so parts of this section may not apply to you.

(d) These limitations apply regardless of the legal theory (contract, tort, strict liability, statute, or otherwise) and survive any failure of essential purpose of a limited remedy.

14. Indemnity

You agree to indemnify and hold harmless GOYO and its members, managers, officers, employees, and agents from any claim, demand, loss, liability, or expense (including reasonable attorneys' fees) arising out of: your breach of these Terms; your misuse of the Site or the products; your User Content; or your violation of any law or third-party right.

15. Dispute resolution — arbitration and class action waiver

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY TRIAL.

15.1 Talk to us first (informal resolution)

Before starting arbitration, you agree to first send us a written Notice of Dispute at legal@goyocosmetics.com or by mail to NOVAHIVES-US LLC, 1811 Lorraine Ave, Allen, TX 75002. The notice must include your name, the email and address on the order, a description of the dispute, and the relief you want. We'll do the same if we have a dispute with you. Both sides agree to try in good faith to resolve the dispute within 60 days. This step is a condition to starting arbitration.

15.2 Binding individual arbitration

If we can't resolve it in 60 days, you and GOYO agree that any dispute, claim, or controversy arising out of or relating to these Terms, the Site, our marketing, or any product you buy from us will be resolved by final and binding individual arbitration, and not in court.

  • The arbitration will be administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, available at www.adr.org.
  • The Federal Arbitration Act (9 U.S.C. §§ 1–16) governs the interpretation and enforcement of this section.
  • The arbitrator — not a court — decides all issues, except that a court decides questions about the enforceability, scope, or validity of the class action waiver in Section 15.4.
  • The arbitrator can award the same individual relief a court could, but only in favor of the individual party seeking relief.
  • Arbitration will take place in Collin County, Texas, or, at your election, in the county where you live, or by telephone/videoconference, or on documents only, as permitted by the AAA rules.
  • Fees: we will pay AAA filing, administration, and arbitrator fees to the extent required by the AAA Consumer Arbitration Rules, and we will not seek our attorneys' fees from you unless the arbitrator finds your claim was frivolous.

15.3 Exceptions

Either of us may: (a) bring an individual claim in small claims court if it qualifies; and (b) ask a court for injunctive or equitable relief to stop infringement or misuse of intellectual property. Filing in small claims court or seeking IP relief does not waive arbitration for other claims.

15.4 Class action and jury trial waiver

YOU AND GOYO AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS OR PRESIDE OVER ANY FORM OF CLASS PROCEEDING.

YOU AND GOYO WAIVE ANY RIGHT TO A JURY TRIAL.

If this waiver is found unenforceable as to a particular claim or request for relief, that claim or request will be severed and heard in court in the venue named in Section 16, while all other claims stay in arbitration.

15.5 Coordinated / mass filings

If 25 or more similar arbitration demands are filed against GOYO by or with the assistance of the same law firm or coordinated group, the demands will be administered in batches of no more than 50, with a single arbitrator per batch, and the parties will use their best efforts to resolve the batches efficiently before further batches are filed.

15.6 Your right to opt out of arbitration

You can opt out of Sections 15.2 and 15.4 within 30 days of your first purchase or first acceptance of these Terms. Send an email to legal@goyocosmetics.com with the subject line "Arbitration Opt-Out," and include your full name, the email address on your account, and a statement that you're opting out of arbitration. Opting out won't affect anything else in these Terms, and we won't treat you differently for doing it. If you opt out, disputes go to the courts named in Section 16.

15.7 Survival and time limit

This Section 15 survives termination of these Terms. Any claim must be brought within one (1) year after the claim arises, or it is permanently barred, to the extent this shortened period is permitted by applicable law.

Why we chose this: binding individual arbitration under AAA Consumer Rules, with a class waiver and a 30-day opt-out, is the standard DTC structure — it caps exposure from low-value consumer class actions (the main litigation risk for a supplement/cosmetics brand making before-and-after claims), and the opt-out plus fee-shifting provisions are what courts look for when deciding whether the clause is unconscionable.

16. Governing law and venue

These Terms and any dispute arising from them are governed by the laws of the State of Texas, without regard to its conflict-of-laws rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

For any dispute not subject to arbitration, you and GOYO consent to the exclusive jurisdiction and venue of the state and federal courts located in Collin County, Texas.

Why we chose this: Texas is where NOVAHIVES-US LLC actually operates, so it's the easiest choice to defend and the cheapest place for you to litigate if you ever have to. (Delaware is the other common DTC choice, and makes sense if the LLC is Delaware-formed and has no Texas nexus — pick one and make it consistent everywhere.)

Note for non-US customers: if you live in the EU, the UK, or another jurisdiction whose consumer protection law gives you mandatory rights or the right to sue in your home courts, this section does not take those rights away from you.

17. Force majeure

We're not liable for delay or failure to perform caused by events beyond our reasonable control — including natural disasters, severe weather, fire, epidemic or pandemic, war, terrorism, civil unrest, labor disputes, carrier or supply chain disruption, utility or internet failure, cyberattack, or government action.

18. Changes to these Terms

We may update these Terms at any time. The "Last updated" date at the top will change. Material changes will be posted on this page and, where required by law, communicated to you by email. Changes apply going forward; the version in effect when you placed an order governs that order. Continuing to use the Site after changes means you accept them.

If we materially change Section 15 (Dispute Resolution), you may reject the change by emailing us within 30 days of the change, and the previous version will continue to apply to you.

19. Miscellaneous

Severability. If any provision is held unenforceable, it will be limited or removed to the minimum extent necessary and the rest stays in force.

No waiver. If we don't enforce a provision, that's not a waiver of our right to enforce it later.

Assignment. You may not assign these Terms. We may assign them to an affiliate or in connection with a merger, financing, or sale of assets.

Entire agreement. These Terms, plus the policies incorporated in Section 2, are the entire agreement between you and GOYO about the Site and your purchases, and supersede any prior agreements or statements.

Electronic communications. By using the Site, you consent to receive communications from us electronically, and you agree that electronic notices, agreements, and records satisfy any legal requirement that they be in writing.

Headings are for convenience only.

20. Contact us

NOVAHIVES-US LLC d/b/a GOYO Cosmetics 1811 Lorraine Ave, Allen, TX 75002, United States Customer support: support@goyocosmetics.com Legal notices: legal@goyocosmetics.com